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#Wechat official account registration registration#
#Wechat official account registration verification#
#Wechat official account registration license#

Which Account Type should you go for? Preferably, if the main part of your business is content (for example blogs), then choose the Subscription Account.

#Wechat official account registration license#

(These details should match the details on the Chinese business license you’ll be using.)

Your company’s Chinese bank account details such as bank name, bank address and account type.

WeChat Official Account details such as Name, Short Description, Logo.

The account operator’s Chinese ID number and phone number.

A local account operator (who has a WeChat account with WeChat payment option enabled).

Your company’s Chinese landline phone number.

How to Register a WeChat Official Account The ID needs to be linked with a WeChat Payment account and that needs to be linked to their bank card

Chinese ID of a Mainland Chinese citizen.

You can create a WeChat Official Account using WeChat’s website. How to Register a WeChat Official Account with a local Chinese company

Only Mainland China RMB payments are allowed.

This account shall not be able to run WeChat ads.

The ownership belongs to a third-party Chinese company.

The top-up fee for ads is lower (2000 RMB).

You can transfer your account to other entities in Mainland China.

It only takes a week to create this account.

And if in future, you decide to create a company in China (and make another account associated with your company as the legal entity), then you can even transfer your followers from the old account to the new one. This is a good way to step your foot in China. By using a third-party Chinese license: The second option lets you have your own name, description and logo, however, the account will be associated with another legal entity.

Top-up fee for WeChat advertising is 50,000 RMB (and there’s a different application process for it)Ģ.

Transferring to another legal entity is impossible.

Setting up this account will take up to four weeks.

#Wechat official account registration verification#

The annual verification fee ($99) will be higher than what Chinese companies have to pay (300RMB).The account will appear authentic since your name will be displayed under information.You shall be the legal owner of the account.This process lets loose of a third party structure. By using your overseas business licence: WeChat has a lengthy application procedure (takes about two to four weeks) with a $99 verification fee. There are two options to register a WeChat Official Account for overseas company:ġ.

#Wechat official account registration registration#

The WeChat Official registration process is complex for overseas companies due to the laws and regulations pertaining to the media content, but it is an important marketing strategy to engage with the Chinese customers in an efficient way. These WeChat accounts grant basic features that let businesses interact with their followers such as sending group messages, managing comments, letting followers vote, drafting automated replies, customising menu, sending out official company statements and handling customer service. They are used as a multi-purpose tool and act as a complete marketing package for services like pushing online campaigns, gathering new followers, sending branded content, push notifications and service messages and redirecting followers to the company’s website or e-commerce store. Many WeChat Official Accounts appear under chats, which work in a similar fashion as WhatsApp or Facebook Messenger. WeChat Official Accounts are an integral part of the marketing strategy for businesses entering in China.